SBD/Closing Bell

DirecTV CFO Says Provider Could Restructure Or Drop NFL Deal

DirecTV Exec VP & CFO Pat Doyle during an investor conference today addressed the future of the provider's NFL Sunday Ticket package "amid rising sports costs." At the Deutsche Bank Media, Internet & Telecom Conference in Florida, Doyle said that "if the price tag went too high in the next rights deal negotiations, DirecTV would consider striking a non-exclusive deal with the NFL or possibly even dropping the popular package" (HOLLYWOODREPORTER.com, 3/6). The current deal is for four years and $4B. It expires after the '14 season (THE DAILY).
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