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Published March 6, 2013
The Sports Museum announced today that it has renewed its presenting sponsorship agreement with New Balance for the next three years (Sports Museum).
The National Thoroughbred Racing Association announced that John Deere "has renewed its sales and marketing partnership with the NTRA for an additional two years" (BLOODHORSE.com, 3/6).
TSN Radio 690 Montreal launched its campaign to retain its status as an English-language, all-sports radio station. The station is asking listeners to sign a petition and/or write to the Canadian Radio-television & Telecommunications Commission at a newly launched website, SaveTSN690.ca (TSN Radio).
The WTA today launched 40 LOVE, a season-long integrated marketing campaign celebrating the league's 40th anniversary. Early efforts include a 45-second inspirational video (THE DAILY).
SI this week features NFL Commissioner Roger Goodell on the cover of its inaugural Power Issue, which lists 50 of the most powerful and influential figures in sports off the field (THE DAILY).