SBD/Closing Bell

Lowe's Renews Full-Season Primary Sponsorship Of Johnson's Car

Lowe’s signed a two-year renewal with Hendrick Motorsports that will see it remain the primary sponsor of Jimmie Johnson’s No. 48 car for all 36 Sprint Cup series races in '14 and '15. The company today announced the agreement in Las Vegas where it is holding a meeting with 1,700 store managers. Financial terms of the deal were not available, but industry sources said Lowe’s will pay less than it did during its current contract, which is set to end after this season. Sources valued Lowe’s current deal at $30-35M a year. Lowe’s is one of only a handful of full-season primary sponsors that decided to renew its 36-race agreement in the last few years.
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