SBD/Closing Bell

Kegasus Mascot Unlikely To Return In Preakness Marketing Campaign

Maryland Jockey Club President Tom Chuckas today said that the MJC will unveil its '13 Preakness Stakes marketing campaign "in the next few weeks," and that the Kegasus mascot "will likely not be a part of this year's plans." The "beer-guzzling centaur" was featured prominently in advertising the past two years. Chuckas: "I think we're at a different stage with the InfieldFest. I think the brand is much stronger." Pitbull and Macklemore & Ryan Lewis will headline the day-long infield concert held May 18 (BIZJOURNALS.com, 2/25).
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