SBD/Closing Bell

MLBAM Says Streaming, App Downloads Up To Start Spring Training

MLBAM today reported record metrics for its flagship products, MLB.TV and the At Bat app, over the first weekend of Spring Training games. Across the two products and on multiple platforms, consumers accessed 1.2 million live video and audio streams, a 53% increase from last year's comparable weekend. At Bat was downloaded 1.7 million times, ahead of the record-setting pace last year, when the app surpassed 2 million downloads on Opening Day of the regular season (MLBAM).
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