MLBAM Says Streaming, App Downloads Up To Start Spring Training
Published February 25, 2013
MLBAM today reported record metrics for its flagship products, MLB.TV and the MLB.com At Bat app, over the first weekend of Spring Training games. Across the two products and on multiple platforms, consumers accessed 1.2 million live video and audio streams, a 53% increase from last year's comparable weekend. At Bat was downloaded 1.7 million times, ahead of the record-setting pace last year, when the app surpassed 2 million downloads on Opening Day of the regular season (MLBAM).
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