SBD/Closing Bell

PPL Signs 10-Year Naming Rights Deal For Allentown Arena

Energy provider PPL has signed a 10-year naming rights deal for a new $177M arena under construction in Allentown, Pa. The deal’s financial terms were not disclosed. PPL Center, an 8,500-seat facility, will be the new home of the AHL’s Lehigh Valley Phantoms, and it is set to open for the '14-15 season. Three Comcast-Spectacor business units are involved in arena operations. Global Spectrum will manage the facility, Ovations Food Services has the concessions and New Era Tickets is the ticketing provider. Front Row Marketing, a fourth Comcast-Spectacor unit, sold the arena’s naming rights.

PPL also holds the naming rights to PPL Park, home of the MLS Philadelphia Union.
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