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USA Track & Field Adds Event, Signs Neustar As Title Sponsor
Published February 13, 2013
Neustar Senior VP Alex Berry said the company agreed to its sponsorship with USATF over the last six weeks. Berry added, "It fit with what we're trying to do around growing our top level domains. .US is a cornerstone of that. We thought running enthusiasts would be keen on participating and creating a broad community around a domain name." Neustar did not work with a marketing agency on its agreement. The race will be streamed online.