NBA Announces Plans For Feb. 7-14 Chinese New Year Celebration
Published January 28, 2013
The NBA today announced plans for a Feb. 7-14 NBA Chinese New Year Celebration, an int'l tribute that will feature a record 23 live games televised and streamed online in China over eight consecutive days. Five NBA teams will host in-arena celebrations marking the start of the Year of the Snake, and two more teams will have signage recognizing the holiday. NBA China marketing partners Harbin Beer and Peak Sports are co-presenting sponsors of the initiative and will have a strong in-arena and broadcast presence (NBA).
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