Delany Supports Freshman Ineligibility NBA BOG Mulls Elongated Schedule Bayern Munich, MSN Sign Media Deal Roc Nation, CAA To Co-Rep Cauley-Stein Cubs Selling Bryant Jerseys For $221 Former Packers PR Dir Passes Away Eugene Surprise Winner For World Outdoors Rogers' Pelley Leaving To Head Euro PGA Tour Classified Advertisements Boston Marathon Sponsor Cautious In Marketing
Upcoming Conferences and Events
E-Trade Returns As Super Bowl Advertiser; Go Daddy Unveils Spot
Published January 25, 2013
Go Daddy released the first of two 30-second Super Bowl spots, "YourBigIdea.CO." The ad, via Deutsch, N.Y., "encourages you to register a website for your big idea before someone else gets there first." The second ad will feature driver Danica Patrick and model Bar Refaeli. One ad will be the "second spot in the second commercial break of the game" with the other slated to run "after the two-minute warning in the game's fourth quarter" (ADAGE.com, 1/25).