Auto Club Speedway Celebrating Anniversary Subway Rolls Out New Daniel Suarez Spot NCAA Distributes Payouts To D-I Schools NHL To Play Two Avs-Sens Games In Sweden Nationals Quiet On New Field-Level Seats CONCACAF, CONMEBOL Weigh Joint Tourney Four Big Tech Companies Bidding For NFL's "TNF" Goodell Follows Up On Changes To NFL Games Disney Chair & CEO Bob Iger Extends Contract Coca-Cola's Marcos De Quintos Leaving Company
E-Trade Returns As Super Bowl Advertiser; Go Daddy Unveils Spot
Published January 25, 2013
Go Daddy released the first of two 30-second Super Bowl spots, "YourBigIdea.CO." The ad, via Deutsch, N.Y., "encourages you to register a website for your big idea before someone else gets there first." The second ad will feature driver Danica Patrick and model Bar Refaeli. One ad will be the "second spot in the second commercial break of the game" with the other slated to run "after the two-minute warning in the game's fourth quarter" (ADAGE.com, 1/25).