WTA Announces Plans To Celebrate Organization's 40th Anniversary
Published January 24, 2013
The WTA today announced plans to celebrate its 40th anniversary in '13 with a season-long campaign titled 40 LOVE, which will showcase the pioneers of women's tennis alongside current stars. The #WTA40LOVE campaign, scheduled to launch prior to the BNP Paribas Open, will include promotions across its tournaments, social media content and a series of events highlighted by a gathering of former No. 1-ranked players in London during Wimbledon (WTA).
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