UFC, Repucom Ink Partnership For Research Into Global Expansion
Published January 24, 2013
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The UFC and Connecticut-based Repucom today are scheduled to announce a research partnership to assist the UFC in its global expansion plans. Repucom will track the impact and effectiveness of the UFC brand around the world, including fan research, broadcast auditing and sponsor evaluation for the entire UFC schedule. The deal includes some video game and online research, but a Repucom spokesperson would not confirm specifics. Repucom’s research also will include programming such as the UFC reality series “The Ultimate Fighter.”
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