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Penske Racing Signs Hertz As Associate Sponsor In Multiyear Deal
Published January 23, 2013
Penske Racing signed Hertz Rent-a-Car as a new associate sponsor. Hertz, which replaces Avis as the team's official rental car partner, has agreed to a multiyear deal that includes a co-primary sponsorship of one NASCAR Sprint Cup race on Joey Logano’s No. 22 car and seven primary sponsorships of Nationwide Series races with Logano, Brad Keselowski or Ryan Blaney. Financial terms of the deal were not available.
Hertz plans to use its Penske Racing sponsorship to promote new initiatives like its keyless car entry system and to highlight its new advertising tagline, “Traveling at the speed of Hertz.” Hertz CEO Mark Frissora said, “NASCAR gives us another way to get out in front of people. We want to be the fastest, easiest, most-value rental car company in the world. The partnership with Penske accentuates that.” Hertz research shows that 20% of NASCAR fans rented a car in the last year.
The deal comes a few months after Roger Penske, who owns the race team, became a Hertz franchisee. He bought 15 locations in Memphis last September. Frissora said the relationship with Penske had no affect on the deal.
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Hertz plans to use its Penske Racing sponsorship to promote new initiatives like its keyless car entry system and to highlight its new advertising tagline, “Traveling at the speed of Hertz.” Hertz CEO Mark Frissora said, “NASCAR gives us another way to get out in front of people. We want to be the fastest, easiest, most-value rental car company in the world. The partnership with Penske accentuates that.” Hertz research shows that 20% of NASCAR fans rented a car in the last year.
The deal comes a few months after Roger Penske, who owns the race team, became a Hertz franchisee. He bought 15 locations in Memphis last September. Frissora said the relationship with Penske had no affect on the deal.
