UGA Progresses Toward Indoor Facility Charter Contacts TWC For Merger Talks Rain Threatens Race In Richmond Reds Celebrating '90 Championship Feld CEO Talks Supercross On Fox NFLPA Could Sue Over Hardy Suspension Comcast Drops Plans To Acquire TWC Luck, Romo Join Mannings To Promote DirecTV Classified Advertisements Kobe Bryant Sells L.A.-Area Mansion
Upcoming Conferences and Events
Penske Racing Signs Hertz As Associate Sponsor In Multiyear Deal
Published January 23, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
Hertz plans to use its Penske Racing sponsorship to promote new initiatives like its keyless car entry system and to highlight its new advertising tagline, “Traveling at the speed of Hertz.” Hertz CEO Mark Frissora said, “NASCAR gives us another way to get out in front of people. We want to be the fastest, easiest, most-value rental car company in the world. The partnership with Penske accentuates that.” Hertz research shows that 20% of NASCAR fans rented a car in the last year.
The deal comes a few months after Roger Penske, who owns the race team, became a Hertz franchisee. He bought 15 locations in Memphis last September. Frissora said the relationship with Penske had no affect on the deal.