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Penske Racing Signs Hertz As Associate Sponsor In Multiyear Deal
Published January 23, 2013
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Hertz plans to use its Penske Racing sponsorship to promote new initiatives like its keyless car entry system and to highlight its new advertising tagline, “Traveling at the speed of Hertz.” Hertz CEO Mark Frissora said, “NASCAR gives us another way to get out in front of people. We want to be the fastest, easiest, most-value rental car company in the world. The partnership with Penske accentuates that.” Hertz research shows that 20% of NASCAR fans rented a car in the last year.
The deal comes a few months after Roger Penske, who owns the race team, became a Hertz franchisee. He bought 15 locations in Memphis last September. Frissora said the relationship with Penske had no affect on the deal.