New Hampshire Motor Speedway today announced that Osram Sylvania has inked a five-year extension of its title sponsorship deal for the track's NASCAR Sprint Cup Series race through '17. The event will remain the Sylvania 300 (NHMS).
StubHub has inked a deal with the Senators to become the team's official fan-to-fan ticket marketplace. This marks StubHub's first Canadian partnership (StubHub).
Suspended former Saints defensive coordinator Gregg Williams reportedly is "free to look for work," according to the NFL. Commissioner Roger Goodell "plans to review Williams' reinstatement if and when he lands a job," which is an "unusual wrinkle" (NFL.com, 1/22).
Philadelphia-based classic rock station WMMR-FM will air tonight's Flyers-Devils game, marking the "first sporting event to do so in station history." The Flyers' usual radio home, WPEN-FM, "has a conflict," as it will for 12 other games this season that will air on WMMR (PHILLY.com, 1/21).
Baseball HOFer Sandy Koufax will return to the Dodgers to serve as a Special Advisor to Chair Mark Walter. Koufax will attend a portion of Spring Training to work with pitchers and consult with the team throughout the year (Dodgers).
Minor league baseball's independent Atlantic League has signed a deal with Maryland-based Maroon PR to work on a series of brand development and strategic communications initiatives. Maroon PR, founded and led by former Orioles Dir of PR John Maroon, in particular will aid the league as it seeks to expand from eight to 12 teams (Eric Fisher, SportsBusiness Journal).
Clothing brand Perry Ellis Int'l today announced that it is extending its license for PGA Tour apparel into Canada and Latin America in the wake of the tour's event schedule recently expanding into these markets (PEI).
