SBD/Closing Bell

PBR Sets New Attendance Benchmarks In Opening Events At MSG

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The PBR set new benchmarks in its first two events of the '13 Built Ford Tough Series season. The first event Jan. 4-6 had near-capacity crowds – 42,994 – over three days at MSG, including 15,811 fans on Saturday alone. N.Y. was followed up a week later with sellout crowds in Chicago at Allstate Arena for the second stop on the tour. More than 17,277 attended over the two-day event in PBR's first year back in the market since '11.
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