MacLean Officially Rejoins Sportsnet's "HNIC" Yankees' Levine Credits StubHub's Cutler Source: Saints To Hold Camp At Greenbrier ESPN Sets Broadcast Crew For World Cup Of Hockey Hawks Extend Radio Deal Lexus Expands "TNF" Halftime Sponsorship Blue Jackets Minority Owner Wolfe Passes Copa America Final Draws Big Crowd Arkansas' Athletic Budget Exceeds $100M Coyotes Find Location For New Arena
Verizon Kicking Off Series Of Events In New Orleans Around Super Bowl
Published January 14, 2013
Read the full story.
"We wanted to do something that lasted over the weeks leading up to the Super Bowl and celebrate New Orleans arts and culture, along with football." said Verizon Associate Dir of National Sponsorship Monique Harrison. "Our primary goal is building retail traffic and we also get to dovetail these events with some of the client entertainment we’re doing, and also leave a mark on the city with our community service efforts." Harrison said Verizon is planning promotional efforts in the home markets of the competing Super Bowl cities, including Super Bowl ticket giveaways, leading up to the Feb. 3 game.