Verizon Kicking Off Series Of Events In New Orleans Around Super Bowl

Other NOLA 10 events include a Future of the Game Football Clinic hosted by Antonio Freeman; Behind the Scenes at the Saints hosted by Jim Plunkett; Championship Sunday hosted by Ronnie Lott; Random Acts of Kindness hosted by Tony Dorsett; Media Challenge hosted by Marshall Faulk; the Verizon Super Bowl Boulevard Kickoff Concert hosted by Faulk; a NOLA’rt Workshop hosted by Willie Lanier and Wilber Marshall; The Brees Dream Foundation Hurricane Sandy Benefit Concert, presented by Verizon and hosted by Brees; and the Super Saturday of Service hosted by Dan Reeves.

"We wanted to do something that lasted over the weeks leading up to the Super Bowl and celebrate New Orleans arts and culture, along with football." said Verizon Associate Dir of National Sponsorship Monique Harrison. "Our primary goal is building retail traffic and we also get to dovetail these events with some of the client entertainment we’re doing, and also leave a mark on the city with our community service efforts." Harrison said Verizon is planning promotional efforts in the home markets of the competing Super Bowl cities, including Super Bowl ticket giveaways, leading up to the Feb. 3 game.