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MilkPEP To Run 30-Second "Got Milk?" Spot During Super Bowl

The Milk Processor Education Program, or MilkPEP, is buying an ad in CBS' Feb. 3 telecast of Super Bowl XLVII, and the 30-second spot is slated to air in the second quarter. The ad, which includes the slogan "got milk?," will follow actor Dwayne Johnson in a "fanciful look at how far a father will go to make sure his children have milk for their breakfast cereal." The spot is directed by Peter Berg. Previously, MilkPEP's involvement in Super Bowl marketing has consisted of "running newspaper ads before or after the game" (NYTIMES.com, 1/11).
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