SBD / New Duke Basketball Site Set To Debut

SBD/Closing Bell

New Social Media-Centered Duke Basketball Site Set To Debut

Published January 10, 2013

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A new Duke basketball-themed website, dukeblueplanet.com, is expected to go live "late today or early Friday." Chicago-based interactive agency UnCommonThinking designed the site, which "encompasses more than 120 different social media touch points." Every player has a dedicated page at the site, where "photos, videos and Twitter feeds can be posted and easily updated." UnCommonThinking also worked on a similar site for the Northwestern Univ. football team (BIZJOURNALS.com, 1/10).
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