SBD/Closing Bell

DSA Media Group Inks Deal To Promote AP Sports Rankings, Awards

DSA Media Group today announced a deal to promote the AP's college football and basketball sports brands. The marketing agency will look to secure sponsorships and partners for the AP's top 25 rankings for college football and men's and women's basketball, as well as for the AP National Champions, AP All-American Team, AP Player of the Year and AP Coach of the Year awards. In addition to generating exposure for AP's sports coverage the polls also anchor several AP Sports digital properties (AP).
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