SI Lines Up Michael Phelps Tribute Tagliabue Wants More From Rooney Rule Ronda Rousey Stars In Pantene Campaign Turner, Snapchat Expanding Partnership Sources: Rutgers Replacing Practice Fields Bill King Named Ford C. Frick Winner Comcast Signs Sponsorship Deal With USOC Emmert Headlines Opening Day Of IAF Plank, UA Excited About New MLB Deal Red Sox Make Splash With Sale Trade
Published December 12, 2012
HTC has signed a three-year deal with UEFA to replace Sony as the official mobile phone supplier for the Champions League and Europa League. Sony, a Champions League sponsor since '09, "will retain an association with the competition through its PlayStation brand" (MARKETINGMAGAZINE.co.uk, 12/12).
The ATP BOD has approved the sale of the L.A. ATP World Tour 250 event to IMLA de Colombia, which will stage a new tournament at Centro de Alto Rendimiento in Bogota, Colombia. The venue hosted an ATP event from '97-'02 (ATP).
The NHLPA and RBC today announced that Lightning C Steven Stamkos and Canadiens D P.K. Subban will lead teams consisting of fellow locked out NHLers in the RBC Play Hockey Charity Challenge. The game will be played Dec. 19 at Mattamy Athletic Centre in Toronto (NHLPA).
The Denver Sports Commission will "join forces with Visit Denver's sports marketing efforts" beginning next year (DENVERPOST.com, 12/12).