Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Published December 12, 2012
HTC has signed a three-year deal with UEFA to replace Sony as the official mobile phone supplier for the Champions League and Europa League. Sony, a Champions League sponsor since '09, "will retain an association with the competition through its PlayStation brand" (MARKETINGMAGAZINE.co.uk, 12/12).
The ATP BOD has approved the sale of the L.A. ATP World Tour 250 event to IMLA de Colombia, which will stage a new tournament at Centro de Alto Rendimiento in Bogota, Colombia. The venue hosted an ATP event from '97-'02 (ATP).
The NHLPA and RBC today announced that Lightning C Steven Stamkos and Canadiens D P.K. Subban will lead teams consisting of fellow locked out NHLers in the RBC Play Hockey Charity Challenge. The game will be played Dec. 19 at Mattamy Athletic Centre in Toronto (NHLPA).
The Denver Sports Commission will "join forces with Visit Denver's sports marketing efforts" beginning next year (DENVERPOST.com, 12/12).