SBD/Closing Bell

Sources Estimate Big East TV Rights Will Be Worth $60-80M

Sources said that a "new Big East primary TV rights deal" may be worth $60-80M per year, though it is "believed that the league went into negotiations estimating its rights' worth as significantly higher" than $100M per year. Conference Commissioner Mike Aresco said that "there are 'six media companies' that want to deal with the Big East." One source said that "an emerging technology company like Google could also be involved." Under its current deal, Big East schools are earning $4M per year in primary rights fees (CBSSPORTS.com, 12/6).
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