SBD/Closing Bell

Warriors Announce Multiyear Sponsorship Deal With Clorox

The Warriors have inked a top-tier sponsorship deal with Clorox, the team’s third “gold alliance” level partnership. The deal includes in-arena signage, in-arena promotion of a variety of the company’s brands, a media buy, and a community service initiative. Financial terms of the multiyear deal were not disclosed, but previous gold alliance sponsors are seven-figure agreements. Oakland-based Clorox is a new team sponsor and joins Kaiser Permanente and Jawbone as “gold alliance” level sponsors. No agency was used in the deal.
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