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Closing Bell

ESPN/ABC's Audience Down For NASCAR Chase For The Sprint Cup

ESPN earned a 3.0 U.S. rating and 4.7 million viewers for the NASCAR Sprint Cup Series Ford EcoBoost 400 from Homestead-Miami Speedway on Sunday from 3:00-6:30pm ET, down 25% and 30%, respectively, from last year’s finale. The season-ending race last year remains ESPN’s most-viewed NASCAR telecast ever (6.8 million viewers) and also was aided by a close race for the title and weather delays pushing the telecast into primetime. For the 10 Chase for the Sprint Cup races this season, ESPN/ABC averaged a 2.7 rating and 4.2 million viewers, down 13% and 16%, respectively, from last season’s nine races (Chicagoland in '11 excluded due to rainout).

Meanwhile, Speed averaged a 0.4 rating and 688,000 viewers for the first F1 U.S. Grand Prix at Circuit of the Americas on Sunday from 1:30-4:07pm. By comparison, the net’s most-viewed broadcast for the week was the NASCAR Camping World Truck Series Ford EcoBoost 200 on Friday night, which drew a 0.6 rating and 884,000 viewers. Speed’s two live F1 telecasts prior to the U.S. Grand Prix – Abu Dhabi on Nov. 4 and India on Oct. 28 – averaged 326,000 viewers and 156,000 viewers for their live telecasts, which began at 7:30am and 6:00am, respectively. Fox also aired four F1 telecasts over the summer (three on tape delay), averaging 1 million viewers. F1’s signature event – the Monaco Grand Prix – averaged 427,000 viewers for a 7:30am start on May 27.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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