SBD/Closing Bell

ESPN/ABC's Audience Down For NASCAR Chase For The Sprint Cup

ESPN earned a 3.0 U.S. rating and 4.7 million viewers for the NASCAR Sprint Cup Series Ford EcoBoost 400 from Homestead-Miami Speedway on Sunday from 3:00-6:30pm ET, down 25% and 30%, respectively, from last year’s finale. The season-ending race last year remains ESPN’s most-viewed NASCAR telecast ever (6.8 million viewers) and also was aided by a close race for the title and weather delays pushing the telecast into primetime. For the 10 Chase for the Sprint Cup races this season, ESPN/ABC averaged a 2.7 rating and 4.2 million viewers, down 13% and 16%, respectively, from last season’s nine races (Chicagoland in '11 excluded due to rainout).

Meanwhile, Speed averaged a 0.4 rating and 688,000 viewers for the first F1 U.S. Grand Prix at Circuit of the Americas on Sunday from 1:30-4:07pm. By comparison, the net’s most-viewed broadcast for the week was the NASCAR Camping World Truck Series Ford EcoBoost 200 on Friday night, which drew a 0.6 rating and 884,000 viewers. Speed’s two live F1 telecasts prior to the U.S. Grand Prix – Abu Dhabi on Nov. 4 and India on Oct. 28 – averaged 326,000 viewers and 156,000 viewers for their live telecasts, which began at 7:30am and 6:00am, respectively. Fox also aired four F1 telecasts over the summer (three on tape delay), averaging 1 million viewers. F1’s signature event – the Monaco Grand Prix – averaged 427,000 viewers for a 7:30am start on May 27.
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