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NBA Allowing '13 All-Star Voting Via Social Media Channels

The NBA today released its ballot for the '13 All-Star Game in Houston, and the league for the first time will allow fan voting for the game on Twitter, Facebook, and Chinese microblogs Sina Weibo and Tencent QQ. The new social media voting adds to existing fan voting mechanisms on digital platforms including NBA.com, the NBA Game Time mobile application and text-based voting. MLB last summer experimented with a similar initiative, allowing Twitter-based voting during part of the balloting for its All-Star Game Final Man Vote.

Balloting for the NBA All-Star Game, sponsored by Sprint, will extend through Jan. 14, with the game itself scheduled for Feb. 17 at Toyota Center. The Twitter-based voting will involve tweeting a player's first and last name with the hashtag #NBABALLOT, with a limit of one player per day. The NBA's Facebook page will involve a custom voting application, with a limit of one full ballot per day.
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