SBD/Closing Bell

ESPN Partners With College Basketball's Wooden Award

ESPN signed a sponsorship deal to become the multimedia and announcement partner for college basketball's John R. Wooden Award. The deal gives ESPN rights to announce the award winner during the Final Four weekend and create programming around it during the season, including the Pre-Season Top 50 candidates list, the Midseason Top 25 candidates and the 10-player Wooden Award All American Team. Wendy's is presenting sponsor of the award and ESPN's season-long coverage.
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