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Zale Corp., Shaquille O'Neal Partner For Signature Jewelry Line

Zale Corp. and former NBAer Shaquille O'Neal today launched a new branded collection of men's jewelry, including pendants, rings and bracelets. The line will be offered online and at the company's "approximately 1,780 retail locations" in the U.S., Canada and Puerto Rico. Zale Corp. has made a promotional video of O'Neal working at a store in Plano, Texas, near the company's Irving HQs (FORBES.com, 11/8). The line is priced from $99.99 to $499.99 (DALLASNEWS.com, 11/8).
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