SBD/Closing Bell

Political Ad Spending On Sports TV To Peak This Weekend

WANT MORE GREAT STORIES LIKE THIS?

CLICK ON ONE OF THESE BUTTONS

ALREADY A
SUBSCRIBER?
SEE IF
YOU LIKE IT
GET IT ALL
(PREMIUM ACCESS)
SBJ/SBD wraps up its three-week series of analysis of more than $16M in political ad spending across sports programming, dating back to the London Games. This coming weekend will mark the biggest spend of the fall. Spending on NBC's "SNF" alone ($800,000) is up 60% over last week. For all NFL programming this weekend, the presidential candidates will spend $1.65M. The most expensive spot during NFL programming was $54,000 for a 60-second spot during KMSP-Fox’ telecast of the Seahawks-Vikings game.

Meanwhile, during the four college football games across Fox and CBS this weekend, the spend totaled more than $317,000. Ohio State Univ. and the Univ. of Florida are each playing on ESPN this weekend, so affiliate spending in their respective swing states was lower than past weekends.

PRESIDENTIAL CAMPAIGN AD SPEND ACROSS WEEKEND NFL PROGRAMMING
BUYER
SPOTS
TIME (MINUTES)
SPEND
Obama
84
45.5
$782,350
Romney
64
33
$673,325
Republican PACs
22
11.5
$205,050
TOTAL
170
980
$1,660,725

PRESIDENTIAL CAMPAIGN AD SPEND DURING COLLEGE FOOTBALL GAMES ON FOX, CBS THIS WEEKEND
BUYER
SPOTS
TIME (MINUTES)
SPEND
Obama
47
28.0
$138,315
Romney
49
24.5
$119,630
Republican PACs
17
11.5
$59,450
TOTAL
113
9.5
$317,395

PRESIDENTIAL CAMPAIGN AD SPEND DURING NBC'S PITT-NOTRE DAME GAME
BUYER
SPOTS
TIME (MINUTES)
SPEND
Obama
17
11
$67,400
Romney
8
4
$27,000
Republican PACs
5
3
$8,400
Democratic PACs
3
2
$4,500
TOTAL
33
19
$107,300

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug