SBJ/SBD wraps up its three-week series of analysis of more than $16M in political ad spending across sports programming, dating back to the London Games. This coming weekend will mark the biggest spend of the fall. Spending on NBC's "SNF" alone ($800,000) is up 60% over last week. For all NFL programming this weekend, the presidential candidates will spend $1.65M. The most expensive spot during NFL programming was $54,000 for a 60-second spot during KMSP-Fox’ telecast of the Seahawks-Vikings game.
Meanwhile, during the four college football games across Fox and CBS this weekend, the spend totaled more than $317,000. Ohio State Univ. and the Univ. of Florida are each playing on ESPN this weekend, so affiliate spending in their respective swing states was lower than past weekends.
| PRESIDENTIAL CAMPAIGN AD SPEND ACROSS WEEKEND NFL PROGRAMMING |
| BUYER | SPOTS | TIME (MINUTES) | SPEND |
| Obama | 84 | 45.5 | $782,350 |
| Romney | 64 | 33 | $673,325 |
| Republican PACs | 22 | 11.5 | $205,050 |
| TOTAL | 170 | 980 | $1,660,725 |
| PRESIDENTIAL CAMPAIGN AD SPEND DURING COLLEGE FOOTBALL GAMES ON FOX, CBS THIS WEEKEND |
| BUYER | SPOTS | TIME (MINUTES) | SPEND |
| Obama | 47 | 28.0 | $138,315 |
| Romney | 49 | 24.5 | $119,630 |
| Republican PACs | 17 | 11.5 | $59,450 |
| TOTAL | 113 | 9.5 | $317,395 |
| PRESIDENTIAL CAMPAIGN AD SPEND DURING NBC'S PITT-NOTRE DAME GAME |
| BUYER | SPOTS | TIME (MINUTES) | SPEND |
| Obama | 17 | 11 | $67,400 |
| Romney | 8 | 4 | $27,000 |
| Republican PACs | 5 | 3 | $8,400 |
| Democratic PACs | 3 | 2 | $4,500 |
| TOTAL | 33 | 19 | $107,300 |
