Political Ad Spending On Sports TV To Peak This Weekend

SBJ/SBD wraps up its three-week series of analysis of more than $16M in political ad spending across sports programming, dating back to the London Games. This coming weekend will mark the biggest spend of the fall. Spending on NBC's "SNF" alone ($800,000) is up 60% over last week. For all NFL programming this weekend, the presidential candidates will spend $1.65M. The most expensive spot during NFL programming was $54,000 for a 60-second spot during KMSP-Fox’ telecast of the Seahawks-Vikings game.

Meanwhile, during the four college football games across Fox and CBS this weekend, the spend totaled more than $317,000. Ohio State Univ. and the Univ. of Florida are each playing on ESPN this weekend, so affiliate spending in their respective swing states was lower than past weekends.

PRESIDENTIAL CAMPAIGN AD SPEND ACROSS WEEKEND NFL PROGRAMMING
BUYER	SPOTS	TIME (MINUTES)	SPEND
Obama	84	45.5	$782,350
Romney	64	33	$673,325
Republican PACs	22	11.5	$205,050
TOTAL	170	980	$1,660,725

PRESIDENTIAL CAMPAIGN AD SPEND DURING COLLEGE FOOTBALL GAMES ON FOX, CBS THIS WEEKEND
BUYER	SPOTS	TIME (MINUTES)	SPEND
Obama	47	28.0	$138,315
Romney	49	24.5	$119,630
Republican PACs	17	11.5	$59,450
TOTAL	113	9.5	$317,395

PRESIDENTIAL CAMPAIGN AD SPEND DURING NBC'S PITT-NOTRE DAME GAME
BUYER	SPOTS	TIME (MINUTES)	SPEND
Obama	17	11	$67,400
Romney	8	4	$27,000
Republican PACs	5	3	$8,400
Democratic PACs	3	2	$4,500
TOTAL	33	19	$107,300