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Closing Bell

Political Ad Spending On Sports TV To Peak This Weekend

SBJ/SBD wraps up its three-week series of analysis of more than $16M in political ad spending across sports programming, dating back to the London Games. This coming weekend will mark the biggest spend of the fall. Spending on NBC's "SNF" alone ($800,000) is up 60% over last week. For all NFL programming this weekend, the presidential candidates will spend $1.65M. The most expensive spot during NFL programming was $54,000 for a 60-second spot during KMSP-Fox’ telecast of the Seahawks-Vikings game.

Meanwhile, during the four college football games across Fox and CBS this weekend, the spend totaled more than $317,000. Ohio State Univ. and the Univ. of Florida are each playing on ESPN this weekend, so affiliate spending in their respective swing states was lower than past weekends.

PRESIDENTIAL CAMPAIGN AD SPEND ACROSS WEEKEND NFL PROGRAMMING
BUYER
SPOTS
TIME (MINUTES)
SPEND
Obama
84
45.5
$782,350
Romney
64
33
$673,325
Republican PACs
22
11.5
$205,050
TOTAL
170
980
$1,660,725

PRESIDENTIAL CAMPAIGN AD SPEND DURING COLLEGE FOOTBALL GAMES ON FOX, CBS THIS WEEKEND
BUYER
SPOTS
TIME (MINUTES)
SPEND
Obama
47
28.0
$138,315
Romney
49
24.5
$119,630
Republican PACs
17
11.5
$59,450
TOTAL
113
9.5
$317,395

PRESIDENTIAL CAMPAIGN AD SPEND DURING NBC'S PITT-NOTRE DAME GAME
BUYER
SPOTS
TIME (MINUTES)
SPEND
Obama
17
11
$67,400
Romney
8
4
$27,000
Republican PACs
5
3
$8,400
Democratic PACs
3
2
$4,500
TOTAL
33
19
$107,300

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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