SBD/Closing Bell

Bulls Unveil Marketing Campaign Under Moniker "Chicago Basketball"

The Bulls today unveiled the franchise's integrated marketing campaign under the moniker "Chicago Basketball," which emphasizes the "deep connections the city and its residents have to the game." Four TV spots produced in-house – entitled "Unity," "Determination," "Passion" and "Greatness" – will debut tonight during the team's season opener against the Kings. The ads "juxtapose the Bulls' rich tradition with the present day team." A series of radio spots "will debut in the coming weeks" (CHICAGOBULLS.com, 10/31).
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