SBD/Closing Bell

FS New Orleans Rebrand Set To Coincide With Hornets' Opener

Fox Sports' rebranding of FS New Orleans will occur next week on Cox, DirecTV, Dish Network and AT&T U-verse. Within the New Orleans market (which includes parts of Mississippi and Alabama), FS Southwest will be rebranded as FS New Orleans on Oct. 31, coinciding with the Hornets first regular-season game. Fox cut deals with the distributors to account for the change. Last year, Hornets games were carried on a Cox RSN that did not have carriage with DirecTV and AT&T U-verse. Fox picked up the teams' rights earlier this year.
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