SBD/Closing Bell

Presidential Candidates Step Up Ad Buys During World Series

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With the World Series beginning tonight, media buyers for President Obama and Mitt Romney have stepped up their ad purchases over the past several days. Both campaigns have focused on a handful of battleground markets -- Cleveland, Denver and Tampa. Additionally, DC-based media buyer Greer Margolis Mitchell Burns, which handles the Obama campaign account, has purchased seven spots on Orlando's WOFL, while Romney has focused his spending in that market on college football and the NFL. Similarly, Massachusetts-based American Rambler Production, Romney's agency, has ordered six spots on Jacksonville's WAWS, while Obama is committed to football in that market. Obama also bought two minutes of time for $30,000 on KVVU in Henderson, Nev. Neither candidate purchased any spots in Detroit or S.F. during the World Series.

Cleveland’s WJW will be the biggest beneficiary, with the two sides committing $147,000 for a combined 7 1/2 minutes of commercial time over the next week. A report published in this week's SBJ showed that of the $13.59M spent during sports telecasts dating back to the Summer Olympics, less than 2% was during MLB games.

AD SPEND FOR PRESIDENTIAL CANDIDATES
ON FOX AFFILIATES DURING WORLD SERIES
MARKET (AFFILIATE)
CANDIDATE
# OF
SPOTS
TIME
(MINUTES)
SPEND
Tampa (WTVT)
Obama
6
3
$40,500
 
Romney
9
4.5
$60,750
Cleveland (WJW)
Obama
5
2.5
$45,000
 
Romney
10
5
$102,000
Orlando (WOFL)
Obama
7
4.5
$35,650
 
Romney
--
--
Denver (KDVR)
Obama
3
1.5
$14,000
 
Romney
8
4
$29,000
Henderson, Nev. (KVVU)
Obama
3
2
$30,000
 
Romney
--
--
--
Jacksonville (WAWS)
Obama
--
--
--
 
Romney
6
3
$6,100
TOTAL
57
30
$363,000

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