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Closing Bell

Taco Bell Bringing Back Free Taco Promotion Tied To World Series

MLB corporate sponsor Taco Bell is reprising its "Steal a Base, Steal a Taco" promotion during next week’s World Series. Any stolen base during the Fall Classic gets consumers a free Doritos Locos taco at any Taco Bell location. The QSR last staged the promo in '08 and consumers could get their free tacos from 2:00-6:00pm ET on a Tuesday. Buzz value and integration within the Fox telecast had many calling the last taco giveaway one of the year’s best marketing campaigns. Last time around, Taco Bell said the value of each gratis taco was around $0.91.

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PODCASTS

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Sports Media Podcast March 27 2024 The Big Get John Smoltz

12 mins

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