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Closing Bell

AARP Extends Deal To Sponsor Jeff Gordon's Sprint Cup Ride

The AARP Foundation has signed an early, one-year extension with Hendrick Motorsports that will take its 22-race co-primary sponsorship of Jeff Gordon’s No. 24 NASCAR Sprint Cup Series car through '14. Financial terms of the extension were not available. The foundation’s previous deal covered '11-13. The AARP Foundation will continue to use the sponsorship to promote its Drive to End Hunger campaign, which is designed to raise awareness of and money for seniors who don’t have enough food.

AARP Foundation President Jo Ann Jenkins said that over the last two years, the Drive to End Hunger campaign has raised more than $17M in corporate sponsorship and individual donations. The AARP Foundation has used the money to serve over 13 million meals across the country. Jenkins said the foundation estimates that its Drive to End Hunger message has reached more than 1 billion people, which surpasses what the AARP Foundation expected when they signed the sponsorship in '10.

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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