SBD/Closing Bell

AARP Extends Deal To Sponsor Jeff Gordon's Sprint Cup Ride

The AARP Foundation has signed an early, one-year extension with Hendrick Motorsports that will take its 22-race co-primary sponsorship of Jeff Gordon’s No. 24 NASCAR Sprint Cup Series car through '14. Financial terms of the extension were not available. The foundation’s previous deal covered '11-13. The AARP Foundation will continue to use the sponsorship to promote its Drive to End Hunger campaign, which is designed to raise awareness of and money for seniors who don’t have enough food.

AARP Foundation President Jo Ann Jenkins said that over the last two years, the Drive to End Hunger campaign has raised more than $17M in corporate sponsorship and individual donations. The AARP Foundation has used the money to serve over 13 million meals across the country. Jenkins said the foundation estimates that its Drive to End Hunger message has reached more than 1 billion people, which surpasses what the AARP Foundation expected when they signed the sponsorship in '10.
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