Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Upcoming Conferences and Events
Tim Finchem Touts TV Ratings In State Of The PGA Tour Talk
Published September 19, 2012
During the first three events of the Playoffs for the FedExCup, PGATour.com had 2 million total streams, a quarter of those coming from iPad and iPhone apps. Traffic on PGATour.com is up 75% during the playoffs, and it was up 115% for the BMW Championship, the third playoff event. The tour's digital presence will increase next year when the full tournament TV broadcast will be simulcast online and on mobile devices.