Wasserman L.A. Committee OKs Mayor Signing Bid Contract Danica Patrick Renews Healthcare Partnership DraftKings Breaking Ad Campaign ESPN Adding New College Sports Service Mariners Fire GM Jack Zduriencik 49ers Take Another Image Hit With Brooks Charge Yahoo's Forde Balances CFB, Daughter's Swim Meet Russell Wilson Clarifies Water Comments Dolphins Unveil Sun Life Stadium Renovations
A-B Taking Fan-Centered Approach In New NFL Marketing Campaign
Published September 4, 2012
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
NFL packaging is also a huge initiative. More than 250 SKUs of Bud Light have been converted to NFL-themed packaging, with team-specific packaging in 20 markets and NFL shield in the other 12 NFL markets. A sweepstakes supported by POS, radio and digital media offers a top prize of two regular-season tickets to an NFL team for life.