Mara Defends Giants' Handling Of Brown A's To Tour Waterfront Stadium Site Fox Sports, SI Strike Digital Deal Hershman Is New World eSports Association Commish LeBron's New Reality Debuts Tonight Sabres Unveil Dynamic Ticket Pricing Minding My Business With Vijay Setlur Marlins Park Hosting International Motorsports Event Banc of California Signs Deal With LAFC Raptors Unveil Two New Jersey Options
A-B Taking Fan-Centered Approach In New NFL Marketing Campaign
Published September 4, 2012
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
NFL packaging is also a huge initiative. More than 250 SKUs of Bud Light have been converted to NFL-themed packaging, with team-specific packaging in 20 markets and NFL shield in the other 12 NFL markets. A sweepstakes supported by POS, radio and digital media offers a top prize of two regular-season tickets to an NFL team for life.