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A-B Taking Fan-Centered Approach In New NFL Marketing Campaign
Published September 4, 2012
NFL packaging is also a huge initiative. More than 250 SKUs of Bud Light have been converted to NFL-themed packaging, with team-specific packaging in 20 markets and NFL shield in the other 12 NFL markets. A sweepstakes supported by POS, radio and digital media offers a top prize of two regular-season tickets to an NFL team for life.