Kauffman Close To Buying Ganassi Stake Chinese Court Rules Against Jordan SMI Misses Q2 Expectations Relativity Sports Unaffected By Layoffs DSG Ads Depict Sports Matters Program Dolphins Launch Fan Voting Campaign Bridgestone, NHL Renew For Five Years Fox Networks Group Hires Maged IOC President Blames Boston For Failed Bid Strong Sales For Belk Kickoff Game
A-B Taking Fan-Centered Approach In New NFL Marketing Campaign
Published September 4, 2012
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
NFL packaging is also a huge initiative. More than 250 SKUs of Bud Light have been converted to NFL-themed packaging, with team-specific packaging in 20 markets and NFL shield in the other 12 NFL markets. A sweepstakes supported by POS, radio and digital media offers a top prize of two regular-season tickets to an NFL team for life.