USOC Names Working Group On Possible Future Olympic Bid
Published August 28, 2012
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The pros of bidding for a Summer Olympics are that the USOC would stand to bring in more revenue and host an event with wider appeal to Americans. The cons are that it will face more competition and have to convince an elite U.S. city to pay for a bid, which can cost more than $70M. The pros of bidding for a Winter Olympics are that a bid likely would face less competition and cities already are interested in bidding, including Salt Lake City, Denver and Reno-Lake Tahoe. The cons are that the Winter Games would generate less money and not have as broad an appeal.
A study that the USOC commissioned last year showed the difference in revenue generated by a Summer and Winter Games was marginal.