NBA's Silver Optimistic On CBA IOC Exec Thinks Innsbruck Could Land '26 Games U.S. Figure Skating Launches New Campaign Goodyear Officially Adds Wingfoot Two Blimp ESPN3 To Broadcast Glory 34 Denver Landon Donovan Lists La Jolla Home For $2.9M Kraft Wants New Revolution Stadium In Boston NFL Reopens Investigation Into Giants' Josh Brown FS1 Gets Record Overnight For NLCS Game 5 ISC Signs Multiyear Extension With Geico
NAPA To Renew MWR Primary Sponsorship With Three-Year Deal
Published August 28, 2012
MWR is expected to announce the deal and an extension of its contract with driver Martin Truex during a press conference Friday at Atlanta Motor Speedway. NAPA follows Miller Lite and 3M as the third full-season sponsor to retain all 36 races after its current contract ended, bucking a trend of giving up full-season primary sponsorships that has taken place over the last decade in NASCAR. The number of full-season sponsors dropped from seven to five this year after UPS opted to decrease the number of races it sponsored at Roush Fenway Racing from 36 to fewer than 10 races, and The Home Depot sold off 10 of its races to Dollar General on the No. 20 car at Joe Gibbs Racing. Lowe's and Menard's join NAPA, 3M and Miller Lite as the last five full-season primary sponsors in the sport.