WME-IMG Hires Chris Liddell As New CFO NCAA Concussion Settlement Faces Scrutiny Minding My Business With Brandon Igdalsky Flood Damages UCLA's Pauley Pavilion Raiders' Davis Eyeing San Antonio As New Home? Michele Roberts Sold Players On Union Vision Stephen A. Smith Suspended One Week AFib Awareness Promoted At Chicago Chase Race MLB's MASN Ruling Favors Nationals Classified Advertisements
Upcoming Conferences and Events
CBS Sports Network Rolling Out NFL-Themed Programming In '12
Published August 21, 2012
CBS today also confirmed media reports that it has sold 85% of its ad inventory for the NFL season and Super Bowl XLVII, with 30-second spots for the title game going for as high as $3.8M. Advertisers include Anheuser-Busch and Pepsi, and CBS execs said the automotive category is very aggressive. CBS has also sold entitlements to all of its CBS pre- and postgame shows, but declined to disclose the companies.