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CBS Sports Network Rolling Out NFL-Themed Programming In '12
Published August 21, 2012
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CBS today also confirmed media reports that it has sold 85% of its ad inventory for the NFL season and Super Bowl XLVII, with 30-second spots for the title game going for as high as $3.8M. Advertisers include Anheuser-Busch and Pepsi, and CBS execs said the automotive category is very aggressive. CBS has also sold entitlements to all of its CBS pre- and postgame shows, but declined to disclose the companies.