CFL's Cohon Will Not Seek Third Term NHL Altering Draft Lottery System Hornets Sign Live Nation For Booking Jamie Davis Resigns From Fanatics Mediacom, Disney Renew Distribution Deal Hugo Boss Rolling Out NFL Campaign Union, Bimbo Bakeries Renew Sponsorship Names In The News Maple Leafs Set To Form Analytics Department
Upcoming Conferences and Events
CBS Sports Network Rolling Out NFL-Themed Programming In '12
Published August 21, 2012
CBS today also confirmed media reports that it has sold 85% of its ad inventory for the NFL season and Super Bowl XLVII, with 30-second spots for the title game going for as high as $3.8M. Advertisers include Anheuser-Busch and Pepsi, and CBS execs said the automotive category is very aggressive. CBS has also sold entitlements to all of its CBS pre- and postgame shows, but declined to disclose the companies.