SBD/Closing Bell

Ketel One Vodka Reaches Sponsorship, Licensing Deal With PGA

Ketel One Vodka has agreed to an official sponsorship and licensing agreement with the PGA of America just in time to launch the new partnership this week at the PGA Championship. Ketel One will be recognized as the PGA’s official vodka and it will be served at the main concession stands and hospitality venues around Kiawah Island’s Ocean Course. Peter Jacobsen Sports worked with Ketel One on the deal. PJS VP/Client Services Cameron Colyer consults with the Diageo brand on its golf sponsorships, which also include an official sponsorship with the PGA Tour. As part of Ketel One's activation at the PGA and in September at the Ryder Cup, where it also will have rights, it will create signature drinks specific to the event.
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