High Demand For Lightning-Rangers Tickets Bomb Threat Delays FIFA Congress St. Pete Council Deadlocked On Rays Deal Wisconsin Gov. Backs Bucks Arena Dynamo Match Canceled Due To Field Paris Pols. Vote Down French Open Project U.S. Will Vote Against Blatter Comcast To Provide Ethernet At Tracks Blatter Apologetic On FIFA Scandal Panel: Ads Evolve With Technology
Upcoming Conferences and Events
NBC's Lazarus: Olympic Coverage "Over-Delivering" On All Platforms
Published August 2, 2012
- There have been 28 million visitors to www.NBCOlympics.com, 8% higher than '08.
- There have been 64 million video streams across all platforms (PC, iPads and iPods), a 182% increase. Of those, 29 million were live events, up more than 300% from '08.
- There have been 5.3 million hours of live video streamed, which surpassed the total for the Beijing Games.
- The most-viewed live stream event was the women’s team gymnastics final on Tuesday, which had 1.5 million viewers.
Advertisers are getting positive feedback from the Games. Wurtzel said Nielsen IAG’s research showed the teenage audience is up a total of 28% (52% among teenage girls and 7% among teen boys). Among kids ages 2-11, viewership is up 33%. Wurtzel said, “We’re cultivating the next Olympic generation.”
Meanwhile, NBC’s coverage of the archery competition exceeded expectations, as the sport has been the most popular Olympic offering on cable. It has delivered an average of 1.5 million viewers, higher than even basketball coverage. “Archery is the new curling,” Wurtzel said.
For more on the Games, see SBD/SBJ's dedicated London Olympics Blog.