Sprint Ad Featuring Durant Debuts Tonight Newest ESPN "30 For 30" Stars Bad Boy Pistons Pirates Sign Sponsorship With FedEx Ground Dierdorf To Call UM Football Games On Radio Swan Racing Re-Evaluating Team's Future Louisville Signs $40M Deal With Adidas Executive Transactions Herb Kohl Sells Bucks For $550M Rio Increases Budget For '16 Olympics Lexington Mayor Pushing Forward On Rupp Upgrades
Upcoming Conferences and Events
NBC's Lazarus: Olympic Coverage "Over-Delivering" On All Platforms
Published August 2, 2012
- There have been 28 million visitors to www.NBCOlympics.com, 8% higher than '08.
- There have been 64 million video streams across all platforms (PC, iPads and iPods), a 182% increase. Of those, 29 million were live events, up more than 300% from '08.
- There have been 5.3 million hours of live video streamed, which surpassed the total for the Beijing Games.
- The most-viewed live stream event was the women’s team gymnastics final on Tuesday, which had 1.5 million viewers.
Advertisers are getting positive feedback from the Games. Wurtzel said Nielsen IAG’s research showed the teenage audience is up a total of 28% (52% among teenage girls and 7% among teen boys). Among kids ages 2-11, viewership is up 33%. Wurtzel said, “We’re cultivating the next Olympic generation.”
Meanwhile, NBC’s coverage of the archery competition exceeded expectations, as the sport has been the most popular Olympic offering on cable. It has delivered an average of 1.5 million viewers, higher than even basketball coverage. “Archery is the new curling,” Wurtzel said.
For more on the Games, see SBD/SBJ's dedicated London Olympics Blog.