SBD/Closing Bell

MLB All-Star Game FanFest Attendance Higher Than In '10 And '11

MLB on Friday said final attendance at this year's All-Star Game FanFest in K.C. was 119,092, a 7.5% increase from last year's total in Phoenix, and up 0.6% percent from the '10 total in Anaheim. MLB.com, meanwhile, generated 124.5 million page views and 2.6 million accesses of its At Bat mobile application on July 9-10, figures up 25% from the Monday and Tuesday of All-Star week last year. The league also said All-Star Game merchandise sales increased 19.1% based on sales data from Kauffman Stadium and FanFest.
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