Delany Supports Freshman Ineligibility NBA BOG Mulls Elongated Schedule Bayern Munich, MSN Sign Media Deal Roc Nation, CAA To Co-Rep Cauley-Stein Cubs Selling Bryant Jerseys For $221 Former Packers PR Dir Passes Away Eugene Surprise Winner For World Outdoors Rogers' Pelley Leaving To Head Euro PGA Tour Classified Advertisements Boston Marathon Sponsor Cautious In Marketing
Upcoming Conferences and Events
MLB Running First Playoff Spots During All-Star Game On Fox
Published July 10, 2012
The spot ends with the tagline "No stops on the road to October" and encourages viewers to watch postseason baseball on Fox and TBS. "We felt that the All-Star Game gave us a really good opportunity to leverage all the great performances in the first half," said MLB CMO Jacqueline Parkes. The spot will also be seen on MLB Network and MLB.com tonight.
The All-Star Game broadcast also will include a vignette that is part of Chevrolet's integrated buy with Fox Sports Media Group for the Diamonds & Dreams baseball field refurbishment program. The buy includes eight 15-second vignettes to run during Fox' Saturday Baseball Game of the Week and on FoxSports.com. The spots are voiced by Fox' Ken Rosenthal. The spot airing tonight focuses on a refurbishment project in the Greater Milwaukee area.