U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
MLB Running First Playoff Spots During All-Star Game On Fox
Published July 10, 2012
The spot ends with the tagline "No stops on the road to October" and encourages viewers to watch postseason baseball on Fox and TBS. "We felt that the All-Star Game gave us a really good opportunity to leverage all the great performances in the first half," said MLB CMO Jacqueline Parkes. The spot will also be seen on MLB Network and MLB.com tonight.
The All-Star Game broadcast also will include a vignette that is part of Chevrolet's integrated buy with Fox Sports Media Group for the Diamonds & Dreams baseball field refurbishment program. The buy includes eight 15-second vignettes to run during Fox' Saturday Baseball Game of the Week and on FoxSports.com. The spots are voiced by Fox' Ken Rosenthal. The spot airing tonight focuses on a refurbishment project in the Greater Milwaukee area.