Under Armour Signs Naming-Rights Deal To Ravens' Practice Facility
When the NFL's on-field apparel rights were up for bid a few years back, Under Armour thought it might grab at least part of the deal. However, Nike made a preemptive bid and is supplying uniforms to all 32 NFL teams over the next five seasons. Still, Under Armour has found a way to grab some incremental NFL equity through a 10-year deal with its closest NFL team, the Ravens, under which the apparel and footwear marketer will entitle the Ravens' eight-year-old practice and training facility in Owings Mills, Md. What has been known as The Castle will henceforth be the Under Armour Performance Center.
Return to top
In what was described as a top-to-top deal by two Baltimore organizations that each started in '96, other than the entitlement, much of the deal is community-based initiatives. Included are coaches clinics, seven-on-seven football competitions, youth football grants, a halftime high school QB Challenge competition at Ravens games, and a display on the Ravenswalk outside the team's home M&T Bank Stadium.