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Bears Sign Dr Pepper Snapple Group As Official Soft Drink Provider
Published April 16, 2012
“They were aggressive in going after this and from what we have seen, they will be even more aggressive taking it to market," said Bears VP/Sales & Marketing Chris Hibbs. Snapple products will also be available in Soldier Field. The beverage marketer will support with retail promotions and significant buys across Bears media partners, along with an outdoor campaign.