NFL Removes Ban On Casino Advertising For '12, '13 Seasons
Published April 12, 2012
There are significant restrictions, most notably the specific casino in question cannot have a sports book. And the casino as part of an ad deal must contribute 5% of the value to the NFL’s anti-gambling program for its employees. Stadium signs will only be allowed in the upper bowls and in concourses, meaning most ads will escape the TV cameras. The ads, which the league will also allow on radio broadcasts and in print but nowhere else, cannot depict anyone actually gambling. Nor can the ads use players and coaches.
The ads cannot contain club marks, and the medium in which the ads run, must have an audience reasonably anticipated to be composed of at least 70% individuals 21 years of age or older. The ads also must include responsible gambling messages and cannot induce consumers with messages that they could win big.