IMG, Learfield Joining Forces For Joint Venture In Ticketing
Published March 28, 2012
IMG College Senior VP/Business Innovations Mark Dyer and Learfield Vice Chair Roger Gardner will oversee the ticketing business from a senior management level. Matt DiFebo, who has managed IMG College’s ticketing division as VP since '10, will oversee day-to-day operations of the new venture. IMG ticketing solutions was formed when IMG College bought DiFebo’s ticketing business in '10.
It is not entirely unusual for Learfield and IMG College to work together. They share interest in a handful of properties, such as Alabama, Clemson, Miami and South Carolina, and they have occasionally sold advertising and sponsorships together, but this clearly represents their closest working relationship. Both Dyer and Gardner cited Learfield’s relationships as a 40-year marketer in college sports and the additional resources as reasons to do the deal.