SBD/Closing Bell

NCAA Tourney Ratings Down 4%, But Second Best Since '06

The NCAA men’s basketball tournament is averaging a 5.5 U.S. rating across CBS, TBS, TNT and truTV through Thursday night’s Sweet 16 games, down 4% from a 5.7 rating in '11, which was the first year of the four-network format. The 5.5 average, however, marks the second best average through Sweet 16 Thursday since '06. The '10 tournament, which aired solely on CBS, was averaging a 5.0 rating through the same point. Both the early and late windows Thursday night on CBS and TBS saw year-over-year audience drops.
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