Bucks Sold To Wesley Edens, Marc Lasry Michael King Staging First Boxing Card Tonight's Events A Lighter Buzz '47 Brand Launching New Campaign Anti-Drunk Driving Effort To Sponsor Race Bryce Harper Stars In Gatorade Spot podcast ESPN, Turner Launching NBA Playoff Ads Astros Launch App For In-Stadium Upgrade
Upcoming Conferences and Events
Daytona 500 Rain Delays Set Stage For NASCAR In Primetime
Published February 27, 2012
This is the first time the race has been moved to a primetime slot, and Shanks was not prepared to offer any ratings guesses. "I don't think anyone is thinking that viewership will be higher or equal to if the race ran on Sunday, when everyone knew it was on," Shanks said. He pointed to strong entertainment competition on Monday nights, which includes four of the top broadcast shows among NASCAR's key men 18-49 demographic: "The Voice," "Two-And-A-Half Men," "2 Broke Girls" and "How I Met Your Mother." NBC's "The Voice" is currently the most-viewed Monday night program on TV, with its 8:00-10:00pm window averaging an 11.8 rating and 21.7 million viewers (buoyed by a post-Super Bowl season premiere). Additionally, ESPN has two men's college basketball matchups (Notre Dame-Georgetown and Kansas-Oklahoma State) and USA Network has WWE "Monday Night Raw," both of which attract the young male demo.
Fox will produce a pre-race show on Speed with its on-air broadcast team. Fox will come on the air from the track at 7:00pm ET. "If the track is completely dry we'll start the race as soon as you get through 'Gentleman, start your engines,'" Shanks said. He said the unique circumstances should add energy to the broadcast and gives Fox the opportunity to have fun with it. "The truck has to be prepared," Shanks said. "We're scrambling to see what kind of fun stuff we can add to the broadcast. Our graphics team is working on some things."