Spalding Signs Misty May-Treanor To Long-Term Multifaceted Deal

Russell subsidiary Spalding today announced that it has signed Gold Medal-winning U.S. volleyball player Misty May-Treanor to a long-term marketing, licensing and promotional agreement with the brand. The deal includes appearances, advertising, volleyball clinics, product development collaboration and signature products. This comes after Spalding recently agreed to a multiyear licensing deal with USA Volleyball. May-Treanor distributed the release announcing the deal on her Facebook page.

Meanwhile, British diver Tom Daley has agreed to endorse adidas' BodyCare line of men's toiletries. Daley will appear in advertising materials starting next month (THE DAILY).