Subway Extends, Expands Sponsorship Deal With Roush Fenway Racing

Subway today announced that it has extended its deal with Roush Fenway Racing and NASCAR driver Carl Edwards. The QSR will expand its primary sponsorship of the Sprint Cup Series No. 99 Ford from three races in '11 to six races in '12, starting with the March 4 Subway Fresh Fit 500 in Phoenix. The multiyear extension also includes four additional races as an associate sponsor and designation as the official training restaurant of Edwards and RFR. Edwards will continue to be featured in Subway's ad campaigns, with a new ad to debut in Daytona (Subway).