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Preakness Ticket Sales Up; Future Of Kegasus Campaign Uncertain
Published February 3, 2012
Maryland Jockey Club President & COO Tom Chukas on Friday said that overall ticket sales for the May 19 Preakness Stakes are up 6%, and that includes "grandstand, corporate village and infield tickets." When asked about the return of the Kegasus character for the marketing of this year's Preakness InfieldFest, Chuckas "wouldn't directly answer the question." He did say MJC would unveil a marketing campaign for this year's event "in the next couple of weeks" (BIZJOURNALS.com, 2/3).
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