Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Upcoming Conferences and Events
USA Cycling Agrees To Multiyear Sponsorship Deal With Exergy
Published January 5, 2012
The Exergy logo will appear on approximately 2,000 jerseys worn by development team members and national champions. Exergy came on board as a partner of USA Cycling in '10 to sponsor the national mountain bike championships, held that year in Granby, Colo. Wasserman Media Group, which began representing USA Cycling in early '11, negotiated the deal.